The Nevada Gaming Commission have already approved 888's licence to operate as an Interactive Gaming Service Provider in the State of Nevada.
888 have also strategically partnered with some of the biggest US casinos including: Caesars Interactive Entertainment, Treasure Island and WMS Gaming.
The All American Poker Network (AAPN) will launch later this year offering regulated online poker in Nevada through Treasure Island Casino.
888 will supply the platform for the new WSOP online poker site for Caesars Interactive Entertainment and offer it's products and services to WMS.
All American Poker Network
Being one of the first companies to acquire a licence to operate in the State of Nevada by the Nevada Gaming Commission puts 888 Poker ahead of their competition.
Brian Mattingley, 888 CEO comments on 888 acquiring a licence to operate in Nevada:
"This is an historic moment for 888. This is the first time a company uniquely providing online gaming has been licensed by any US jurisdiction.
Seen in the industry as the gold standard of global gaming regulation, we are delighted to have been awarded our licence to operate in the State of Nevada, a decision that vindicates our US strategy. We look forward to working with all our strategic partners and to re-launching the 888 brand in the US following the finalisation of platform approval."
888 have since formed a new company called the All American Poker Network which will offer 888 brands and products to USA players based on state regulation. Operators are required to form partnerships with land based casinos to offer online poker, 888 poker have joined forces with Treasure Island Casino to launch an online poker room for Nevada players.
Brian Mattingley, 888 CEO comments:
"This is the perfect deal for 888, providing the ideal platform through which to launch our B2C brands into the US market, once regulated. Our WSOP agreement with Caesars gives us an excellent B2B deal with one of the largest global gaming brands and most prominent casino operators, and we also have a strategic alliance with one of the largest gaming machine manufacturers in the world, WMS. We now have a significant financial partner for our leading B2C product - the final piece in the jigsaw, completing our US online strategy.
The agreement sees a leading US financial institution backing one of the largest gaming platform operators in the world, joining forces to tackle a potential huge market. Working with a substantial financial partner provides the firepower that we need to take advantage of the significant opportunities that will be provided by a regulated US gaming market, and we are enormously excited by the opportunities that it will provide.
The partnership with Treasure Island, a top tier casino property and operator in Las Vegas, is a further step forwards and another vote of confidence in our technology and people. We are well positioned to become a market leader in Nevada and other states as they regulate online poker going forward."